This was part of a very open-ended project, where we could choose any topic we found interesting, and find a way to improve it. My group was very drawn to videos like those of Tasty by Buzzed. WHIP is by and for lovers of viral food videos. After extensive research into what viral food videos are, why they are great, we asked "how might we make viewers more inclined to replicate these recipes?" WHIP still follows the format of quick, fun to watch recipe videos, but it also includes vocal instructions that take you step-by-step through the recipes.